Progressive supermarkets focus on the welfare of consumers and not on selling as many products as possible. But consumers can also make a big difference by using advances in digitalisation. Self-monitoring via apps, for example. Nevertheless, health apps with targeted information on smart shopping still need to be expanded or more present. This is not a matter of coincidence; much more of entrenched structures. We are still a long way from making life-affirming investments - in other words, investing the Swiss franc in a more economically and socially beneficial manner.